You wont suddenly have more time to increase your social media presence when the calendar turns. Its worth noting that many of the experts dispensing resolutions at this time of year are entrepreneurs hoping to promote their services . And research has shown that January is actually the worst month to try to change your behavior. (Youd be better off in August.) The point isnt to ignore the need to work on your business, but that theres no reason to turn your resolutions into a list of tasks you dont have time or money to complete. Along those lines, the Shreveport Times has a nice piece on 10 local business owners . Not one resolved to figure out mobile payments, or to use data to better understand their business.
For the original version including any great site supplementary images or video, visit http://www.businessweek.com/articles/2013-12-31/new-years-advice-small-business-can-ignore
Refocus on customer for small business success
Ask what worked for them and what didn’t work over the past year. You will learn a lot from listening to each one. Do they still have faith and confidence in your goals and vision for the company? How do they feel about your leadership or management style? If you learn during the review that the employee has lost faith in the company, it is time to replace that employee.
For the original version including any supplementary images or video, visit http://www.usatoday.com/story/money/columnist/edmunds/2014/01/01/entrepreneurial-tightrope-customer-satisfaction/4279491/
Small-Business Tips: Finding Your Target Audience and Why It Matters
Then, observe what happens, take notes, ask questions. Tally your results. If you still need more data, then get focus groups. By offering deep discounts, you can barter for comments that will help you determine your understanding of your target audiences needs. Ultimately, an approach that combines research, observation, and constant refinement will allow you to keep your finger on your target audiences pulse.
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